What is the true purpose of Coaching?

Luke Jecks | December 07, 2023

Have you ever stopped to think, "Why is customer service vital to a business? What's its true purpose?" I obsessed with this at Naked Wines until we settled on the simple answer - REPEAT BUSINESS. Once we pinpointed this, we transformed every customer interaction into an opportunity to ensure their return. Our customer service team understood their ultimate purpose and could measure their value and success, and we could shift from seeing service as a cost of business and more as an investment with return.

Now, diving into the world of Coaching and Education with SLOCOACH, I find myself asking a similar question: "What's the key reason for Coaching?" And I we've settled on a single answer - PARTICIPATION! Interestingly, growing participation is the heart of the challenge for all sports. Whether it's inspiring people through high-performance achievements, making sports accessible and safe, or helping players overcome one of the top reasons they quit - failure to improve. Coaching is the linchpin in growing participation.

So, if you accept that, consider this: Is there any more powerful influence than good coaching? Marketing, awareness, and partnerships - are all important, but coaching is the key to adoption and stickiness.

Luke Holmes and I are committed to using technology to elevate coaching to its full potential. Through SLOCOACH, we're not just helping coaches; we're helping players reach new heights, and we're helping Organisations grow their participant community.