This article offers essential insights to help cricketers make informed choices when purchasing a cricket bat. Over the last 15 years, the internet has enabled numerous small brands to enter the cricket bat market. While some are genuine bat makers, many simply import bats from Asia and apply their own branding. There’s nothing inherently wrong with this approach, if companies are transparent with customers. Unfortunately, some brands mislead buyers by falsely claiming to manufacture their bats in-house.