How do we make the Sheffield Shield competition stronger? How do we empower a greater emphasis on the competition to future-proof the breeding ground and ultimate success of the Australian test team?

Let’s make it about money and make the prize money for winning the Sheffield Shield competition $2,000,000 every season. Make the prize money for making the Sheffield Shield final but not winning the competition $300,000.

https://www.cricconnect.com/profile/32/paul-ryan/blog/2645/increase-the-prize-money-for-winning-the-sheffield-shield-to-2000000

Increase the crowds somehow. Apart from the money, the players are in it for the adulation.

Think of the venue as something like a high street or a town / village centre. Look at one's which succeed in attracting foot fall and spend.

Farmers markets, cafes, art exhibitions, outdoor dining. And whilst your there, go and watch a bit of cricket.

If possible, make entry free and come and go as you wish. How many people are wandering around outside stadiums on game days within a few kilometres looking for things to occupy their day. Team up with run clubs and other similar sporty gatherings.